Email Marketing

Email Marketing is the most important marketing channel for any business. It gives you the chance to tell your brand’s story, stay connected with your audience, grow your business while increasing sales. The most valuable part of email marketing is that you own it!

Email Marketing is the lifeline of your business and Benchmark Email helps you nurture the most valuable aspect of your businesses: Your Customers.

Use Social Media to grow and attract new followers. Use Email Marketing to have full control over the relationship with your subscribers. When you send a message to a list of subscribers, we deliver it. No algorithms to get in the way.

How can Email Marketing help my business?

There are a million and one ways email marketing can help. Here are just a five of the most popular ways:

Turn Website Visitors into leads

Visitors who aren’t ready to buy, may be looking for more information to help make their decision. Use Pop-up forms to capture leads.

Sell, Sell, Sell!

Have a product or service to sell? Create an email highlighting features, benefits and specials. Email marketing is the doorway to your next purchase order.

Create a Welcome Experience for your new subscribers

Tell them about your company, brand and vision. Turn subscribers into loyal brand ambassadors.

Get feedback from customers

There is always room for improvement. Who else to help you improve than your subscribers? Ask for customer feedback to anyone who makes a purchase, with email.

Customers don’t complete a purchase?

A study by Sales Cycle shows that 75% of online shoppers abandon cart. That’s money on the table! Bring them back in with an automated email that helps them complete the purchase.

Let’s take a look at how your business can sell more with email marketing

Sell to a Targeted List

It’s important to do customer-centric email marketing. That means you have to consider your subscribers needs over your own. Keep your subscribers happy and the sales will happen naturally.

Ask yourself these questions:

  • Are you delivering value with each email you send?
  • Is your email aimed at helping your subscriber solve a problem?

Think about those questions in the context of the above email. Postmates likely has location data of their subscribers. If they can target their lists in cities where this delivery deal is offered and a time they’re likely to order, they’re delivering on value and promise. It gives them a special offer and solves the problem of what to order for lunch. It’d be especially helpful to those needing to work through lunch or for those not watching to shlep young ones to the restaurant for dinner.

List Management

Remember that every subscriber is not the same. They have different interests and needs. That’s why list segmentation and the targeting mentioned above is important.

You can sort your subscribers based on demographics such as gender, location, industry or job role. This can help you to determine the type of content to send, like men’s or women’s clothing lines, cater to a local market for a restaurant with multiple locations or how to speak to your subscribers whether they’re an intern or the CEO.

It’s also a good idea to use interests such as purchase history, email engagement or website activity. With that information, you can send related product information or a Call To Action to buy again once a product might be running out or a subscription coming to an end as you can see in this email from Carbonite.

Marketing Automation

Now that we’ve considered what the right message would be and who’s the right person to send it to, it’s time to consider when to send.

When a subscriber is sorted into a segment, it can trigger an automation to send to them. Each person’s interactions with your email campaigns or your website can trigger a sequence of follow-up emails based on their interests, allowing you to hone your message to your targeted audience. For example, if someone visits your pricing page, you know they’re probably further down your sales funnel and will want to follow-up appropriately. Or if they went to a specific product page or clicked on a link for that product, you can send additional information about the product, testimonials and more.

Doing this will make your email marketing feel like a one-to-one conversation, rather than an email blast. It creates a more personal connection between your business and the subscriber that will create loyal customers.